Paze

Brand and Campaign Visual Identity
Art Direction

Associate Design Director
@ Big Spaceship

Introducing Paze, a secure online checkout service backed by America's largest banks. Paze makes paying online seamless, secure, and frictionless. Tasked by EWS (the creators of Zelle) to introduce Paze on a national scale, we developed a bold, multi-channel campaign to drive awareness and adoption. Building on the existing brand, we refined and expanded the visual identity into a more modern, approachable system. As Associate Design Director, I helped shape the campaign's creative direction across photography, motion, digital, and social.

Photo Library

From casting and wardrobe to environments, styling, and composition, every image was designed to bring personality and a distinct sense of style to the brand.