PUMA x Selena Gomez

While working at Latitude, we were tasked to concept and design a creative execution that highlighted the Q2 2019 launch of the PUMA x Selena Gomez Collection in the retail space. Our concept was titled “Jetset Dream,” which celebrated Selena's jetsetter mentality with a travel-inspired, ephemeral representation of a place that means "I've arrived." 

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Shout out to the team: Creative Director Jon Stone, 3D Designer Chris Rotondo, Account Executive Callie Mack, Associate Account Director Paul Anderson, and Senior Project Manager Rachel Yanofsky.